Marketing and Sales Internet on-line marketing Internet advertising Online Advertising Return on Marketing Investment (ROMI) marketing Measurable Advertising Return over investment (ROI) brand brand image advertising e-Marketing online media online presence

Advertise Online - Count the Clicks - Optimize

Advertising on the web is not only cheaper, it is also much more effective because its impact will be known quickly and it can be changed to optimize it.

Monday, June 1, 2009

Do not spend too much time thinking about “THE big idea” for a campaign. Put different banners on the web in different shapes and sizes, in different mediums, with different ideas and concepts.

Within a week, analyze all the numbers together and find out which banners had the greatest impact. Now simply rearrange your online campaign in accordance with these results.

The world is changing. Marketing and communications management have numbers available like never before in order to optimize return on investment.

Source: New York Times

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Internet advertising on-line marketing

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Central America

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Internet Return on Marketing Investment (ROMI) Measuring Results Marketing and Sales

Brands: Advertising in the Age of Confinement

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Measuring ROI of Online Marketing

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A great concern for marketing chiefs is how to measure the return on investment of online advertising, especially brand impact.

When reviewing result data of online advertising, one must separate its two basic components:

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