Advertise Online - Count the Clicks - Optimize

Advertising on the web is not only cheaper, it is also much more effective because its impact will be known quickly and it can be changed to optimize it.

Monday, June 1, 2009

Do not spend too much time thinking about “THE big idea” for a campaign. Put different banners on the web in different shapes and sizes, in different mediums, with different ideas and concepts.

Within a week, analyze all the numbers together and find out which banners had the greatest impact. Now simply rearrange your online campaign in accordance with these results.

The world is changing. Marketing and communications management have numbers available like never before in order to optimize return on investment.

More on this topic

Print and Online Advertising: Trends Crossing

November 2010

A Microsoft Advertising White Paper looks at changes in audience behavior regarding print and online media.

Advertisers must ensure the balance between print and online advertising reflects the changing role of public consumption habits, particularly the growing importance of online advertising in various stages of the purchase funnel.

U.S. Online Marketing Spending Grows

June 2010

In 2010, online advertising spending will grow to $25 billion, and will represent 20% of the entire advertising market by 2014.

The figures of a report by PricewaterhouseCoopers called “Global Entretainment and Media Outlook for 2010 to 2014” match the data from another study by David Hallerman, senior analyst at eMarketer.

Increase the ROI of Online Advertising

February 2010

Advertising online is not an option anymore but a necessity, and requires stricter planning than traditional advertising.

Every cent spent in an advertising budget must be carefully planned. These are though times, with fierce competition in all fields. Preparing successful advertising campaigns requires a lot of work, and actions in several fronts.

Measuring ROI of Online Marketing

July 2009

A great concern for marketing chiefs is how to measure the return on investment of online advertising, especially brand impact.

When reviewing result data of online advertising, one must separate its two basic components:

• Was the target market successfully and effectively reached?

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