Goodbye to The Loyal ReaderGone are the days in which people were loyal to a single news medium.Monday, March 1, 2010
A survey by Princeton Survey Research International found that most people use a combination of multiple news sources every day, including TV, Internet, newspaper and radio. Source: Pew ResearchCenter ¿Busca soluciones de inteligencia comercial para su empresa?How to Reach Centennials?December 2020 Because more than half of consumers born between 1996 and 2012, known as "Generation Z" or "Centennials", are immune to traditional advertising and television, brands and companies should focus on communicating with this group through digital channels, such as social networks and influencers. Advertising: New Times, New StrategiesJuly 2020 Reduction in advertising and marketing budgets in companies and an increase in the preference for investment in television campaigns are part of the changes that are being reported in the context of the new commercial reality. Traditional Advertising on the WaneMay 2011 In 2009 spending on traditional media advertising grew by 18.5%. In 2010 it increased by only 2.1%, confirming that consumers have started to abandon ship. Print and Online Advertising: Trends CrossingNovember 2010 A Microsoft Advertising White Paper looks at changes in audience behavior regarding print and online media.
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