Goodbye to The Loyal Reader

Gone are the days in which people were loyal to a single news medium.

Monday, March 1, 2010

A survey by Princeton Survey Research International found that most people use a combination of multiple news sources every day, including TV, Internet, newspaper and radio.

In the United States, Internet is the third most popular news medium, after local and national television, ahead of newspaper and radio. On a typical day, 59% of the population receives news through a combination of online and offline sources.

In today’s environment, news are becoming mobile, personalized and participative:

Mobile: 33% of the mobile phone owners get news in their phones.

Personalized: 28% of all internet users have personalized their start page in order to include news of topics and sources of their preference.

Participative: 37% of all internet users have contributed to creating news, have made comments or have contributed to their diffusion through social media like twitter or Facebook.

¿Busca soluciones de inteligencia comercial para su empresa?



More on this topic

How to Reach Centennials?

December 2020

Because more than half of consumers born between 1996 and 2012, known as "Generation Z" or "Centennials", are immune to traditional advertising and television, brands and companies should focus on communicating with this group through digital channels, such as social networks and influencers.

Positioning a brand, product or service is currently a challenge for advertising agencies and companies, as they must overcome the challenge of communicating effectively with younger consumers.

Advertising: New Times, New Strategies

July 2020

Reduction in advertising and marketing budgets in companies and an increase in the preference for investment in television campaigns are part of the changes that are being reported in the context of the new commercial reality.

Radical changes in the ways people relate to each other, new consumer habits and the home confinement decreed by the pandemic have led to a transformation in the advertising sector.

Traditional Advertising on the Wane

May 2011

In 2009 spending on traditional media advertising grew by 18.5%. In 2010 it increased by only 2.1%, confirming that consumers have started to abandon ship.

Only television and radio appear to be safe from the unstoppable advance of digital media on consumer preference. Print media is suffering most from this change in trends.

Print and Online Advertising: Trends Crossing

November 2010

A Microsoft Advertising White Paper looks at changes in audience behavior regarding print and online media.

Advertisers must ensure the balance between print and online advertising reflects the changing role of public consumption habits, particularly the growing importance of online advertising in various stages of the purchase funnel.

ok