Ad Spending Poised to Grow in 2011
As the global economy recovers, companies will invest more in advertising, especially in emerging markets, and the favored media will be Internet and TV.
Monday, January 3, 2011
Companies like ZenithOptimedia, GroupM and Magnaglobal estimate that Latin America will grow at a 26% rate, Eastern Europe at 31% and Asia-Pacific at 35%. Brazil is expected to grow 31% and China 51%.
Companies should be constantly alert to feedback from consumers, since their preferences and needs can change at any time.
Online media continues to gain ground on traditional media, by combining and offering a single product featuring the best of both.
Albeit at a slower pace in 2009 than in 2008, Latin America will remain one of the fastest-growing ICT markets of the world.
Future consumption in Guatemala is being shaped by growing urbanization and a very young demographic structure.
- Daily Update
- Government Purchases
- Classified Ads
- Indexes & Statistics
- Press Releases
- Events Calendar