President of the Association of Tour Operators of El Salvador, German Sermeno, was satisfied that on the trip they managed to present the country to visitors of the fair as a potential tourist destination. "They are interested in archaeology, cultural tourism, beaches, and adventure, we closed three deals with them and they are going to put our products on the web," he said
With an investment of one million dollars the authorities have set a goal of attracting 72,000 foreign tourists during Easter week.
The Ministry of Tourism (MITUR) and the Salvadoran Tourism Corporation (CORSATUR) have joined forces to launch advertising campaigns, both inside and outside of El Salvador, to encourage foreign tourists to come and stay in the country during Easter week.
Central American tourism ministers are meeting today and tomorrow in Honduras as they seek ways to promote the region as a destination.
The meeting will study approaches to cruise-ship lines, charter airlines and travel wholesalers to promote Central America as a single destination. The ministers also aim to seek technical assistance from Europe with a view to improving the industry's management.
From September 6th to 8th the first exhibition to promote tourism in El Salvador will be held, directed mainly at the U.S. market.
The event will be held at the International Center for Fairs and Conventions (Cifco). "This will be a meeting point for Salvadoran and international wholesale businesses with those who want to strengthen trade ties to boost sales of Salvadoran destinations in Canada, the United States and Mexico", reported Elmundo.com.sv.
Of the nearly $ 40 million budgeted by the Tourism Authority of Panama for advertising for the period 2008-2011 just $ 5.5 million remain in the coffers.
Prensa.com reports: "In late 2009, the ATP took away the campaign from Publi4, which had already spent $ 26 million of the $ 39.5 million, blamed it with inflating production costs of the campaign 'Panama stays in you' but the company defended itself stating it had worked transparently and under the quality levels requested." Consequently, ATP management awarded the campaign to advertising firm BB & M.
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