$4 million for Panamanian tourism campaign

"Panama stays with you" is the theme for the publicity campaign to promote internal tourism.

Thursday, November 20, 2008

With an investment of 4 million over four years, the campaign is divided into two strategies, explained Bolivar Marquez, manager of Marquez Worldwide, the advertising company which won the tender.

Marquez explained that first they need to educate the general population with Panamanian declarations that will benefit businesses that promote tourism. For this phase they will use TV, radio and written media.

More on this topic

Tender: Tourist Promotion for $5 million

January 2016

The Tourism Authority of Panama is putting out to tender services for the design and production of an advertising campaign, development of media plans, guidelines on traditional and digital media and media monitoring.

Panama Government Purchase 2016-1-45-0-08-AV-008 805:

Panama Invests $4 million in Tourism Promotion

May 2011

The Tourism Authority of Panama has launched a campaign for the international market called "Unimos al mundo" (Uniting the world)

Salomon Shamah, the Minister of Tourism, said the campaign will invest $4 million in 2011, while for 2012 there is an estimated guideline of between $6 and $8 million.

Panama Markets Itself as Tourist Destination

September 2010

The campaign will feature more Internet and less television in order to attract international tourists.

According to Prensa.com, the agency "BB&M, from this year, will be in charge of developing the campaign, now that the National Tourism Council has awarded it the contract that used to be managed by Publicuatro (P4)".

Publicists interested in $4 million Panama campaign

June 2008

Six prominent publicity companies have responded to the second call for bids made by the Panamanian Tourist Institute.

The companies are Azul Publicidad, BB&M, Marquez Worldwide, McCann Ericsson, Mega Publicidad and Punto Aparte.
They are interested in getting in on contracts worth 4 million balboas over the next four years in a national tourism campaign.

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