$300,000 earmarket for changing Tampico's image in Guatemala

Distibuidora Maravilla de Guatemala has invested 300,000 dollars to change its image, to convey a fresh outlook within the competitive sweet drinks market.

Wednesday, June 25, 2008

Rodolfo Mérida, Maravilla's manager, said that the company will change the labelling of all products and show an image of freshness and innovativeness that "better expresses the quality of the product."
The company has been using the current image for about seven years.

More on this topic

Spanish Companies in Panama in Stalemate

February 2014

The accusation of blackmail hanging over the Spanish construction company Sacyr in its proceedings related to the Canal expansion, casts a shadow over all firms of the same nationality.

An article printed in Spanish media outlet Invertia.com says "concerns of Spanish employers established in Panama have increased after the Canal Administrator Jorge Luis Quijano, censored the behavior of the construction firm Sacyr."

Cabcorp Changes its Corporate Image

January 2013

The largest beverage company in Central America and the Caribbean has changed its logo and is now CBC.

From a statement by Cabcorp:

Cabcorp, a corporation in constant evolution, has built strong relationships with food and beverage companies in the world, such as PepsiCo and Ambev; in addition to having developed Livsmart, a business unit exporting non carbonated drinks to over 20 countries.

Marketing Starts at Home

March 2010

“Endomarketing” is no longer disconnected from general public marketing. It is now part of a unit in which an employee is considered an additional consumer.

Juan Isaza, Master in Marketing from RMIT University (Australia), analyzed how companies can benefit from the recent phenomena of clients placing more trust in employees than in the official voice of companies.

Pilsener renews its image in El Salvador

July 2008

Pilsener beer has again revamped its image, and both its returnable bottles and cans will have a fresher and more modern label.

"This is a complete makeover because the consumers demand that we maintain a modern brand," said Nina Muyshondt, manager of Grupo Cerveza de Industrias La Constancia (ILC).

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