2008: The Winds are Against Florida Ice & Farm
Several factors have affected the brewery: the depreciation of the colon, the real estate crisis, the purchase of Kern’s and Pepsi, and the Draconian transportation law in Costa Rica.
Monday, June 8, 2009
“If you drink don’t drive, if you drive don’t drink.” The new transportation law of Costa Rica, with rigorous sanctions that could even include the seizure of vehicles for drinkers behind the wheel, has caused a reduction in the consumption of beer. This is added to the depreciation of the colon, which has generated losses due to the exchange rate, and a greater participation in the project Reserva Conchal that naturally has been affected by the real estate crisis.
Beer imported from the US and Germany compete with with similar prices to those of local brands.
Since entering the Chinese market in January, the Costa Rican brewer has expanded its reach to six provinces.
Since 2006 the company has been buying companies that make juices, beers, nectars and milk, firming up its plans to become a total beverage company.
An increase in the consumption of craft beer has led the Florida Ice and Farm corporation to enter this niche market, where it is expected that the upward trend will continue.
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