$12.7 Million for Guatemalan Tourism

The strategic plan presented by the Guatemalan Institute of Tourism seeks to increase the number of tourists by 3% to 4%.

Thursday, February 12, 2009

Jessica Gramajo, in her article published in Sigloxxi.com, writes: "This investment corresponds to an extensive Strategic Plan for Tourism, which will also comprise seeking a way to capitalize on specialized sectors, such as sports fishing, aviculture, and golf—activities for which investments are expected of more than $200 million."

"According to the Director of Ingaut, Roberto Robles, to achieve the objective, several things are necessary, among those that stand out is the promotion of the country in a consistent, continuous, and direct manner in the traditional and electronic mass media formats and other types of innovative formats, such as leaflets."

More on this topic

Guatemala Unveils $12 Million Tourism Plan

March 2010

The marketing plan proposed by the Government seeks to increase the number of visitors in 13%.

Ericka Guillermo, from the Guatemalan Tourism Institute, explained they will invest in advertising campaigns, events and promotional fairs, as well as market research.

"She added they are looking for innovative advertising strategies, while identifying key markets to make focused investments", reported Prensalibre.com.

Tourism Alliance Between Guatemala and El Salvador

October 2009

Tourism ministries from both countries will jointly promote the brand 'Hearth of the Maya World'.

José Napoleón Duarte, Salvadoran Tourism Minister, announced at Central America Travel Market that they are considering a "multiple destination project", with his Guatemalan homologous.

Guatemala to invest $11.3 million in tourism promotion

January 2009

The 2009 budget for tourism promotion increased 28.6% in relation last year's figure.

Prensalibre.com reports: "Roberto Robles, director of Inguat, said that the institution has restructured its budget, so that a greater part of it will be used for market and promotion activities.

4% growth projected for Guatemalan tourism

January 2009

The Guatemalan Institute of Tourism (Inguat) projects that for 2009 they will have a 3% to 4% growth.

According to prensalibre.com "Roberto Robles, Inguat director, said that the figures that have been projected were made taking into consideration the global economic situation which is affecting the main countries which sends tourists to our country, especially the United States.

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